Businesses spent over $16 billion in the US online advertising market last year. Is your business one of them? This panel is a business lawyer's primer about the online advertising industry. It will answer the following questions: How do my clients monetize their companies web site(s)? How do we better promote our products or services over the Internet? What are the IP, regulatory, data privacy and other legal ramifications of all this activity? We will try to make you cool and conversant in the alphabet soup of online advertising, from CPC to SEO. Please join us.